So you want a Subaru

by John Weston, Stevens Pass Board Representative

As you are probably well aware, one of the benefits of being a member of the Association is being able to buy the Subaru of your choice at a high discount. Our partnership with Subaru dates back a number of years, and annually, we account for on average, 700 sales a year for Subaru by our members.

In the last several years there has been some confusion, mainly stemming from working with various local dealers throughout the nation. However, in working with Andy Hawk, our Marketing Director, and Mark Dorsey, our Executive Director, as well as Subaru of America, I think we have simplified the program to the point where members will know exactly what they are getting when they walk into any dealership.

The deal you will receive is 2% under dealer invoice which has been pre-negotiated with Subaru of America and which the dealers will automatically honor.

The following are the steps you must take if you wish to buy a Subaru under the program.

1. Log in to your PSIA/AASI profile - www.psia.org (link on the www.psia-nw.org home page, just click on the PSIA or AASI logos)

2. Click on "Promotional Offers" on the left side of the profile page

3. Click on the Subaru logo in the upper left corner of the promotional offers page

4. Fill out the required information for the DVA (Dealer Visit Authorization) form

5. You will receive an email from Subaru

6. The local dealer will receive an email from Subaru

7. Head to the dealer, find the new car of your dreams

8. Our VIP program provides us with a pre-negotiated 2% under dealer invoice

These steps take the guess work out of the process for our members and for the dealers. You should expect to find dealers that are excited about the PSIA program. Some have even assigned a particular sales agent to handle the program for us at their dealership. Please feel free to call me (425.712.7111) if you have any questions regarding the program.